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[ 05 ]

Performance Marketing

Paid media engineered like a trading desk: creative tested in volume, spend weighted by contribution margin, and attribution your CFO will actually sign off on.

[ What's Included ]

Everything Performance Marketing covers.

Each of these is part of the engagement — not a separate retainer.

Performance Marketing

Paid media engineered for ROI

Social Media

Content that compounds attention

[ Also Covered ]

  • Google Ads
  • Meta Ads
  • Lead Generation
  • Conversion Optimization
  • Retargeting

Investment

Scoped to your requirements

Timeline

First efficiency gains in 4-6 weeks

Team

Senior pod of 3–4

Reporting

Weekly, numbers attached

[ 01 — Why It Works ]

[ 01 ]

Margin-aware spend

Budgets re-weight weekly against contribution, not blended ROAS vanity.

[ 02 ]

Creative velocity

A testing engine shipping 20+ variants weekly - statistically read, not eyeballed.

[ 03 ]

Attribution that holds

Incrementality tests and modeled attribution replace last-click guesswork.

[ 04 ]

Full-funnel coverage

Cold acquisition through retention - one team accountable for the whole curve.

[ 02 — The Process ]

Step 01

Forensics

Account audit, tracking rebuild, and margin instrumentation before a dollar moves.

Step 02

Restructure

Consolidated campaign architecture built around provable intent.

Step 03

Test

Creative and audience experiments at statistical volume, weekly readouts.

Step 04

Compound

Winners scale, losers die fast, and the playbook updates every sprint.

[ 03 — What You Get ]

Deliverables, not decks.

  • Account restructure
  • Creative testing engine
  • Attribution model
  • Weekly experiment readouts
  • Live spend dashboard

[ 04 — Proof In This Discipline ]

Calspan

+75%

MONTHLY REVENUE GROWTH

Calspan

Turning an SEO Attack Into Sustainable Growth.

Player Support Services

100%

RESPONSIVE DIGITAL PLATFORM

Player Support Services

Supporting Athletes Beyond the Game.

[ 05 — FAQ ]

Fair questions.

Minimum ad spend?

No fixed minimum. Paid media does need enough spend to produce signal before testing means anything, so we'll tell you honestly at /contact whether your budget is ready for this or whether something else moves the needle first.

Do you do creative production?

Yes - static, motion, and UGC coordination are in-house. Testing volume is useless without production volume.

[ Ready When You Are ]

Let's talk performance.

A strategist replies within 24 hours — with questions, not a pitch deck.